Harold Select brings the the Harry Rosen legacy to life, through a curated social club experience that embraces generational connection.

This combats the “Dad Store” perception and attracts a new generation of customers. It also deepens the connection between Harold and the loyal clientele of Harry Rosen retailers.

The neon orange "X," once underutilized, is reimagined as the emblem of the Select Social Club. It now stands as a symbol of exclusivity, community, and the elevated lifestyle that defines the Harold brand.