Harry Rosen - Live Client

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Harry Rosen - Live Client *

Role

Account Manager

Strategy

Other contributors

Amanda Ilardo - Art Director

Cristina Valencia - Art Director

Harold Select brings the the Harry Rosen legacy to life, through a curated social club experience that embraces generational connection.

This combats the “Dad Store” perception and attracts a new generation of customers. It also deepens the connection between Harold and the loyal clientele of Harry Rosen retailers.

The neon orange "X," once underutilized, is reimagined as the emblem of the Select Social Club. It now stands as a symbol of exclusivity, community, and the elevated lifestyle that defines the Harold brand.

Personal Touch

Electric Melon Gift Box

Pen

Membership Card

Letter from the Family

Club Pin

Members only

A dedicated online platform offers a centralized space for members to explore exclusive content, events, and perks. This digital hub emphasizes the exclusivity of the club while enhancing the member experience.

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Thomas