Young people don’t consider Bulk Barn to be a part of their weekly grocery routine. We want to increase awareness of the store as an exciting option, offering a unique personalized shopping experience.

Bulk Barn has a differentiating selling point amongst its traditional grocery retail competitors

The targets are Gen Z and Millennials (18-38) with an urban sensibility. They are into new experiences, make purchases based on setting themselves apart, and values personal curation.

Led by Gen Z and Millennials, consumers across generations are not only eager to for more personalized products but also willing to pay a premium for products that highlight their individuality

“Bulk Barn is a saviour, buy just what you want. What a concept!” They say.